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Project fine art is the brainchild of Christopher Heller, president and creative director of helium creative. An artist himself he started his career in advertising design as a way of utilizing his own talents and building a career free of the artist struggle.
His passion and great interest in fine art is as strong today as when he was learning to draw. With the continued success of helium creative, which set out to create a higher standard in the advertising agency, Christopher saw a way of giving back to the South Florida art scene in ways which were not available to him.
With the space, resources and connections to exhibit other artists' works, the Project Fine Art gallery was born. A combination of physical exhibitions to showcase featured artists and an online exhibit where all of the artists are displayed. Each with their own bio and ability to purchase online, making Fort Lauderdale and South Florida art available across the country.
In addition project fine art has committed to paying it forward by donating a portion of all proceeds to local childrens art foundations. The charities are promoting art in our youth and creating the future artists of tomorrow. Project Fine Art's goal is to promote local South Florida artists of today and tomorrow.